In wake of the dramatic rise in police shootings, brutality, social injustice, the election of Donald Trump & the growing socioeconomic divide across America, LA based/Memphis-bred hip-hop artist, Myke $cott arrives on the scene with his first single and video for "Run It Up"; an ode to average, everyday black male hustling to survive & thrive in America. The video is a candid snapshot of the reality facing Black Americans vs. the American dream sold domestically and abroad. While LA based, Myke $cott is a native of Memphis, TN. Emerging from a city known for it's gritty, raw trap sound, he is successfully branching out his own, yet continuing to appeal to his roots and influences. His forthcoming EP, "The Introduction of the Playaprenuer", is set to drop Jan. 29th, 2017. Twitter: @ChuckTayla_BTC